OUR GUARANTEES

30 Day money back guarantee.
Our policy at Diamonds Direct Birmingham is to give each customer a full 30 day money back guarantee (not a store credit) on the purchase of a diamond. The same offer cannot be made to you by a dealer who does not own the diamond they are selling. We want you to be thrilled with your purchase, not stuck with it.

Unbeatable lifetime upgrade.
At Diamonds Direct Birmingham we offer a lifetime upgrade for a diamond you buy from us. If you decide to trade in, we’ll give you the full amount of your original purchase towards the purchase of a new diamond of greater value. We do not require your money or double your carat weight, like most retailers. For example, if you buy a diamond today for $4000 and want to trade it in a year for a diamond that costs $4200, you’ll have to pay only $200.

Price protection guarantee.
If you find a lower price on the same quality diamond anywhere in the United States that is certified by the E.G.L. or G.I.A. within 90 days of your purchase, Diamonds Direct Birmingham will match it and give you 10% of the difference.

Added value guarantee.
Every diamond solitaire purchase at Diamonds Direct Birmingham includes: Free mounting…..(our presentation mounting). Free Sizing. Free appraisal for insurance purposes. Free maintenance inspections. Free cleaning and polishing. Our promise to you does not end when you walk out the door with your purchase! Diamonds Direct Birmingham delivers the highest levels of quality, value and personal service. Your total satisfaction is guaranteed!

Financing Options.
Diamonds Direct Birmingham offers no interest financing through Wells Fargo Financial. Ask your sales associate about the terms, conditions, and how to apply.