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Diamonds Direct is renowned as the premier diamond retailer of the Southeast. While the company has grown considerably since it first opened in Charlotte, NC in 1995, our philosophy remains the same: to import diamonds and diamond jewelry directly from our headquarters in the Israeli Diamond Exchange where we manufacture, cut and polish the rough diamonds.
We strive to give our customers the opportunity to make an intelligent buying decision but upholding our concept and our four pillars:
- Education
- Guidance
- Selection
- Value
In addition, we offer our customers a "no risk" shopping experience. We focus on doing what we do best at Diamonds Direct Birmingham...selling diamonds and diamond jewelry to you at unbeatable prices:
- Diamond Jewelry
- E.G.L. and G.I.A. Certified Diamonds
- Engagement Rings
- Ladies and Gent's Wedding Bands
- Colored Stone Jewelry
Our elegant showrooms carry the largest selection of certified diamonds and engagement rings in the southeast, where most jewelers have just a small selection of inventory, Diamonds Direct Birmingham has a spectacular collection of mounted and loose diamonds. Our selection is equal to 10 average retail jewelers. In addition our diamonds come directly to us with E.G.L. certificates or G.I.A. certificates (diamonds of any shape and quality to fit any budget).
For years prior to our opening in Charlotte, NC, the owners of Diamonds Direct sold solely to retail jewelry stores. We are now selling diamond jewelry directly to you at prices that are below the Rapaport Price List. The Rapaport price list is the most widely accepted price list for diamond retail operations. We are able to do so because at Diamonds Direct Birmingham you are buying directly from the source without a series of middleman markups.
Nobody has to pay full retail price anymore!
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