The Four C's
Diamonds are available in a wide variety of colors including purple, pink, green, orange, yellow, blue, brown and black. The rarest of all is red. These extremely rare and unique diamonds are termed "fancy colors" and are graded based on the hue, tone, and saturation of their color.
Read more about the 4 C's
A Diamond's Best Kept Secret: The Fifth “C” – Certification
How can I be confident with my diamond purchase?
Each diamond is distinctive, but the only way for you to be certain of your diamond's quality is to purchase a certified diamond. A certification is a report on the diamond provided by an independent, unbiased laboratory. The report includes the exact measurements and proportions of your diamond as well as the color, clarity and carat weight.
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Our Five Step Method Leading to a Diamond of Remarkable Quality
Several times a year, our experienced diamond buyers travel overseas to review the newly available diamond rough. They examine each piece individually, it is during this process that the shape and size of each diamond is determined. The selected rough is then passed on to the polishing process.
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The 10 Biggest Diamond Buying Mistakes
MISTAKE #1: ASSUMPTIONS ON DIAMOND QUALITIES. Making the assumption that all diamonds of the same color and clarity are equal is a common misconception. How a diamond is cut determines the beauty and brilliance of a diamond. Just because the diamond possesses a high color and clarity grade it won't guarantee beauty. Poor cutting can render the diamond lifeless and dull. Careful selection and comparisons are necessary to help you to select the perfect diamond for you.
That's where our associates can educate you to the differences and help balance out the proportions, color, clarity, and size with budgetary considerations. Remember that cutting alone can make a difference by as much as a 50% in price for a specific color and clarity grade.
Read more about the 9 other biggest diamond buying mistakes
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