"I was a bit nervous about shopping for a new setting for my wife's engagement ring. All the mall stores or other family owned jewelry stores are tiring in their efforts to sell us a ring or setting and to be honest, I was put off. However, my visit to Diamond's Direct was like a breath of fresh air.They didn't want to sell us a ring, they wanted to make both my wife and I happy. To me, the service alone is worth the trip there. But I would be remiss if I didn't mention that not only did we get a better selection of diamonds and rings, we got a setting and a matching wedding band for MUCH, MUCH less than any of the other stores that we have shopped. There is no doubt, any upgrades or new jewelry we get, Diamonds Direct is my only choice." (Greg Cook)
"I just want to take this time to say how much I appreciated your sales associate's help over the past few months. It was hard for me to get out to the store in person, but your sales associate was able to answer all my questions via email. That was a huge help. I proposed on August 22nd inside the Alabama theater and everything went great. She was thrilled with the ring and we have had nothing but complements on the ring. Not a day goes by when someone doesn't comment on how shiny it is. Thank you so much. Your team truly made this a happy occasion. We will definitely be coming by in the coming months as we prepare for the wedding and will be in need of wedding bands. Thanks for your time and effort. You truly went the extra mile to win our business." (R. Ryan O'Guin)
"When I entered the showroom, I immediately recognized a different kind of jewelry store. Having already purchased a diamond for that special someone, I was looking for a ninth anniversary gift. A salesman asked if I had considered a new setting and showed me some different styles. This great idea turned into an order for a custom mounting. The ring came in and I was amazed at the quality and craftsmanship the jeweler put into my ring. The cost was unbelievably low and the service was above my expectations. I will shop at Diamonds Direct Birmingham for all my jewelry needs knowing that any purchase will be the highest quality and the best price in town." (Richard Knecht)
"After weeks of searching on-line and through dozens of stores, only to encounter unrealistic prices and poor quality, a friend suggested that I visit a new store he had noticed; Diamonds Direct Birmingham...I walked in on what happened to be their first business day...The selection was so much greater than I had expected that I accepted the help (a sales associate) to guide me through the many options. His expertise on diamonds was unsurpassed by anyone I had previously spoken to. We worked with my budget and expectations to narrow down my search. I was surprised to find the colorlessness and the clarity accompanied with unbelievable prices. I left that day secured in what I wanted...(When) I returned to Diamonds Direct. All of the sales associates were busy, so... the VP of Diamonds Direct, stepped in to assist me in putting together the perfect ring. We found the perfect diamond which he paired with a beautiful setting...Not only was it beautiful, it came with the care package that is commonly an up-charge from other jewelers...I can't wait to see the look on her face when I propose. Without the help of Diamonds Direct, I don't think that this special occasion would happen as I dreamed it would." (Nicklaus Kean)
"I have a family heirloom and was very leery about taking it to a jeweler. I knew that I wanted to preserve its' original beauty and yet make it modern and more beautiful. After reading the article in the Birmingham News on June 13, 2008 I was curious and wanted to immediately visit Diamonds Direct Birmingham. When I met (The Vice President of Diamonds Direct) and his staff I knew that I had chosen the right place. Their knowledge of stones, the attentiveness shown me and their willingness to assist me made me very comfortable. The staff at Diamonds Direct Birmingham demonstrated to me that they understand and cared about my concerns and questions. Their personal touch and the fact that they listened to me and what I wanted, yet they made the appropriate and expert recommendations to enhance the beauty of my ring. When the diamonds arrived, I was able to see various carat weights and the cut and clarity that I had requested. I was overjoyed when my ring was completed – it is gorgeous!!" (J. Bonner)
